Marketing Blog | Addison Clark | Richmond, VA

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The world of e-commerce has had rapid growth in the past few years and is expected to continue growing significantly in the future. Thanks to huge e-commerce platforms, like Amazon, and the ease of online shopping, today's consumers are very comfortable with e-commerce websites. In fact, 80% of the online population have purchased something off the internet at some point.

However, with this rise in e-commerce shops comes a rise in customer expectations. Most people gravitate towards online shopping today due to its convenience and practicality. Because of this, it's important to focus on delivering an easy-to-navigate website with as few hurdles in the checkout process as possible. Most consumers will abandon their online shopping cards quickly if they're presented with too many hurdles during the buying process. Simplicity and convenience are key.

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Got a minute? Check out our quick update on what's happening in the industry.

LinkedIn is tapping into the trends of other social media platforms, even if those trends don’t seem like such a good fit for the professional networking king. By partnering with Tenor, a GIF platform, LinkedIn is making GIFs available inside LinkedIn Messaging. Tenor says the update is intended “to create genuine connections with professional contacts such as coworkers, past colleagues or fellow alumni.” The update is still being rolled out, so not all users will have the GIF search capabilities quite yet.

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While the benefits of hiring an accountant or bookkeeper for your business may seem obvious, the benefits of a full-service marketing agency may not be so clear. Here are a few ways that a marketing agency can help your business.

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The digital age has produced infinite ways for brands to advertise and market themselves. While each form of advertising has its advantages, one particular method — print marketing — has stood the test of time and become a trusted source of marketing. In fact, 56% of customers say they believe print marketing to be the most trustworthy type of marketing. In addition to being more trustworthy, there are many other advantages of marketing.

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You've likely heard about Facebook's recent scandal by now.

In a nutshell, here's what happened: A political consulting firm, Cambridge Analytica, mined data from millions of Facebook user profiles starting back in 2013. This collection of private information caused an uproar that has led to chief executive Mark Zuckerberg testifying before Congress.

In response, Facebook has rolled out a centralized system for users to control their privacy and security settings. This will be available to all users in the coming weeks.

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So you've decided it's time for a new website. Now what?

The decision to upgrade your website is a big one. It requires time, money, and energy. So what should you expect during the process? We break down our process for you below!

Step 1: Design
This is the fun part. You'll likely talk about color schemes, function, special features (like e-commerce), graphics, videos, and the overall look. We always recommend coming to the meeting with a few examples of websites you love. After that meeting, the creative team takes some time to bring your vision to life in 2D. 

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You often hear the term SEO, but what does this acronum stand for? What does it really mean? And why is it important to your marketing plan? We're here to explain!

First things first: SEO stands for Search Engine Optimization. It's the process of affecting the online visibility of a website in a search engine's unpaid results. The higher a web page is ranked in a search result, the more likely it is to be clicked on by a user. When interpreting SEO data, think of it like a golf score card -- the lower the number the better. 

Example: If a page on your site ranks 3 on a certain keyword, that means it was the third-highest organic listing in the search query. 

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We are often asked if Snapchat can be a successful platform for a particular business. While most people think of Snapchat as a personal application, there are ads that can enhance brand awareness and engagement from your consumers. The most important thing to remember is that all businesses are different, reflecting on your target audience will help pinpoint if Snapchat makes sense for your business.

We discuss Snapchat for Business in our latest panel video. Watch it below and let us know what you think!

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Blog posts. Facebook. E-books. Twitter. White papers. Infographics. These are all types of content marketing platforms that can be used to build relationships online. At this point, you're probably well-versed in the benefits of content marketing and why it matters for your business, but creating all of that content can be daunting. 

At Addison Clark, we create and source content on a daily basis for clients across a wide range of industry. Today, we're sharing some of our best tricks for sourcing content ideas for your many marketing platforms. 

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Got a minute? Check out our quick update on what's happening in the industry.

There’s a new social media platform on the rise! It’s called Vero which is Latin for the word “Truth”. The app has been around since 2015, but skyrocketed in popularity last month as thousands of people downloaded it from the app store. There are several theories as to what caused the sudden interest; the most prominent of which is Instagram users’ growing frustration with the app’s algorithm. Vero is capitulating on this by promoting their chronological feed order and no advertisements. One important detail – the app is free of charge for the first million users. After that, Vero will be starting an annual subscription fee.

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