Marketing Blog | Addison Clark | Richmond, VA

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As a business, you put time and thought into your website because you know potential buying decisions are influenced by its layout and call-to-action. You may even spend thousands of dollars in advertising because you know you can use that to influence a target market. While these are fine marketing initiatives, there’s a small (and free!) forum that holds great influence over how people perceive your business: online reviews. How much time and thought have you put into those lately?

An online review is essentially a word-of-mouth recommendation for or against your business. It’s a digital record of what people are saying about you, your products, or your services. And the worst thing you can do is ignore them. Why? Because they wield a surprisingly strong influence on potential customers.

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Instagram quietly released a color-matching tool for Stories users recently. You may have noticed the teardrop-shaped tool appear the bottom left corner when you’re adding text to a Story. By dragging the tool around your image, you can pick out an existing color in your image to write or draw with. Sticking to the coordinating colors theme, Instagram also updated the look of the “Learn More” bar that appears at the bottom of Instagram ads. The bar now appears in a color that coordinates with the ad image. Unlike the Stories color-matching tool, though, users don’t yet have control of choosing which color will appear.


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You hear all the time how important video is becoming for your business. Whether it is how-to’s, message from the president or other types of videos, it feels like everyone is doing them.

Well, it feels like that because everyone is doing video! Once you decide to dive into the world of video marketing there are a lot of factors to consider – what message to do you want to put out there, where will you shoot the video, and who is going to be in it?

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Facebook Ads Manager is rolling out split-test options to all advertisers this month. Facebook will give users the ability to run A/B testing on different creative formats and then provide data on the results. To further help pinpoint effective ads, they're also adding a new feature called "Test and Learn" which helps advertisers answer certain questions about their ads' effectiveness.

Here's what Facebook has to say about the function: "Test and Learn answers your toughest marketing questions and pinpoints the strategies that drive the best results for your business. Simply identify a question you want to answer, such as "Which campaign causes the lowest cost conversions to occur?" or "How many conversions are all of my Facebook ads causing?" and Test and Learn will determine which test you should run to answer your question."

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As the holidays approach, we wanted to share a few social media do's and don'ts to remember during this time of the year. Social media is a great place to share the joy of the holidays with your customers, but it's also important to remain "on brand" throughout the season. 

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Facebook is testing the idea of dividing its newsfeed in half, separating commercial posts from personal news. The test is currently being done in six countries across the world. Depending on how people respond, two newsfeeds could mean that they see fewer links to news stories.

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You've got your business rockin' and rollin' in the digital space - website, social media, email marketing, the works. But here's the big question - is that enough? The answer is not the most straightforward, but it's honest - maybe!

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LinkedIn is testing out autoplay video ads in their users’ mobile feeds. The videos will begin playing automatically as you scroll over them and will be distinguished from other content by a “Promoted” label. This is the second time LinkedIn has tested out video ads. Back in 2012, they rolled out support for video ads but, at that time, videos had to reside on YouTube instead of being embedded directly in the LinkedIn newsfeed.

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Google has always said that "high-quality content" plays a role in a website's rank in search engine results, but they've only recently shed some light on what exactly that means. With the release of a guide aimed at helping Google's internal content creators, Google has shared some top tips for creating high-quality web content. In this post, we dive into a few of the tips Google shared in their Developer Documentation Style Guide.

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Not so long ago, Facebook rolled out a very visible feature at the top of users' newsfeeds: Facebook Stories. Despite their visibility, they haven't been nearly as popular as Instagram Stories but that may be about to change. Facebook has just announced they will soon be allowing users to cross-post their Instagram Stories to Facebook, via the Facebook Stories feature. This means that Stories shared on the Instagram platform can also be shared in your Facebook Story as well. 

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